Several organizations have been exploring how to realize the economic benefits of cloud computing within their own datacenter. They are looking for faster provisioning on demand, agile resource scheduling based on policies and chargeback rules to ensure resources are optimally utilized. The current focus of such private clouds has been mainly on infrastructure enablement, leaving the applications to fend for themselves. This General Session discusses how the cloud can be extended from the infrastructure to the applications, specific features for which could include Appliance builder, on-demand provisioning of multi-tier applications and dynamic resource management based on application policies.

Sudip Datta is a Senior Director of Product Management for Oracle Systems Management products. He had been instrumental in conceptualizing and driving Oracle's solutions in Configuration Management and Software Provisioning. Currently, he has been actively working on the management aspects of Enterprise Private Cloud.

Cloud Computing and its ability to process the needs of multiple users with shared resources in a dynamic and transparent fashion doesn’t happen by chance. The underlying technologies and their ability to provide elasticity, scalability, and automation, while protecting data in motion, data at rest and data in process are critical to a successful Cloud Computing implementation. Join EMC, Intel and Unisys for a live power panel discussion with Jeremy Geelan where they will focus on the infrastructure that supports a secure cloud solution and why the underlying technologies and partnerships are crucial in making the right decisions for your cloud computing strategy.

Daniel Weiss is a Director in the IT Management Advisory Support team at Unisys - a group of former IT executives from global companies with extensive experience in managing and transforming large scale IT operations. He joined Unisys in February 2008 from Dow Jones and Company, Inc. where he was Director of Shared Storage Services. In 1999, he was part of the original team of Factiva - a highly successful business information startup that was eventually solely acquired by Dow Jones and Company, Inc. in 2007. His role at Factiva was to direct the infrastructure strategy and operational implementation supporting both the product (revenue generating) business, as well as the corporate infrastructure. This included server, storage, and network infrastructures supporting the development, integration, production, and business continuity environments.

Dave Cohen, Chief Architect, is responsible for the overall architectural design direction for EMC’s Cloud Infrastructure Division. With 2008 revenues of $14.9 billion and approximately 40,000 employees, EMC is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. With a career spanning over 25 years, Dave joined EMC’s Cloud Infrastructure Group earlier this year. Prior to joining EMC, Dave worked in the Financial Services industry designing/building on large scale distributed systems. He was most recently a Senior Storage Strategist with Goldman Sachs, and Merrill Lynch, where his focus was in the areas of low-latency and utility computing issues. Dave has a BBA from the University of Texas at Austin in Accounting. He currently resides in the South Shore area, outside of Boston, MA

Jeff Casazza is Director of Data Center Security Technologies for the Xeon processor at Intel. He joined Intel in 1988 and has contributed to various projects including MCS 96, programmable logic devices, and the i860 and Itanium processor families. The current focus is using hardware features to improve encryption performance and make platforms more resistant to low level software attacks. He holds a BSEE degree from Arizona State University and is based in Santa Clara, California.

Why is cloud computing relevant today from an economic, business and technology standpoint? What are some potential benefits – and pitfalls – of moving to the cloud? What should you look for in a cloud computing provider to ensure the security of your data and applications?

In an October 8 interview from Times Square, Sam Gross, vice president, Global Information Technology Outsourcing Solutions, Unisys Corporation, will answer these questions and more. Sam will talk about how the economy is accelerating a tectonic shift in IT and how it supports the business. He’ll also discuss how to transform a traditional data center that is inflexible less flexible and costly to a cloud computing environment that is secure, virtualized and automated – requiring less investment.

A recognized industry expert and thought leader in business and IT alignment, application management, service level management and enterprise systems management, Sam leads the vision, strategy, technology development and implementation for Unisys innovative global IT outsourcing solutions.

With more than 20 years of experience leading transformational IT change in the United States and abroad, Sam has driven innovation across strategic planning, IT process reengineering and implementation, and technology and product management.

Follow Sam_Gross on Twitter, for insight and commentary about cloud computing and end-user outsourcing and support services.

To address their unique business challenges, today’s enterprises need tailored cloud computing services that deliver the best of managed and dedicated services – whether they are public or private. The Unisys cloud computing strategy and solutions enable you to choose the services that best meet your business objectives – from self-managed, automated IT infrastructures to Unisys-managed cloud services.

One such service is Unisys Secure Private Cloud – a comprehensive IT infrastructure package enabling quick and cost-effective implementation of a private cloud for internal, on-premise services. This solution includes virtualization capabilities and the option to add Unisys Converged Remote Infrastructure Management capabilities and Unisys Stealth solution for extreme security.

Unisys innovative cloud computing portfolio is designed to help you securely move enterprise application workloads – without rewrites – to tailored cloud environments with greater confidence in maintaining the integrity of critical information.



Sam Gross is Vice President of Global IT Outsourcing Solutions at Unisys Corporation, where he leads the vision, strategy, technology development and implementation for Unisys innovative global IT outsourcing solutions. He is a recognized industry expert and thought leader in business and IT alignment, application management, service level management and enterprise systems management. His experience spans financial services, telecommunications, federal contracting, retail and manufacturing. With more than 20 years of experience leading transformational IT change in the United States and abroad, Gross has driven innovation across strategic planning, IT process reengineering and implementation, and technology and product management. Before joining Unisys, he was responsible for global architecture and engineering at CSC

Cloud Computing is receiving a lot of attention, and a number of companies see it as a key to increased agility and efficiency. The technology, however, is still at an early stage and many fundamental challenges need to be addressed before the full promise of the paradigm can be realized. In this general session, Yahoo! Chief Scientist Raghu Ramakrishnan will highlight some of the key challenges, describe projects at Yahoo! that seek to address one or more of these challenges, and - in particular - he will consider the issues in managing large data stores in the cloud.



Raghu Ramakrishnan serves as Chief Scientist for Cloud Computing and is responsible for the scientific innovation required to develop Yahoo!’s cloud initiatives, leveraging expertise in data serving, grid computing, storage, and virtualization technology. In addition, Ramakrishnan is Chief Scientist for Audience, and heads the Web Information Management group in Yahoo! Research. Prior to joining Yahoo! he was a Professor of Computer Sciences at the University of Wisconsin-Madison, and was founder and CTO of QUIQ, a company that pioneered question-answering communities, powering Ask Jeeves' AnswerPoint as well as customer-support for companies such as Compaq.

The applications in support of an enterprise exhibit a wide range of operational characteristics. That diversity is the key to business success, but it has consequences. Three different perspectives must be accommodated:

1) Enterprise Application Architect – Recognition that a single standard platform configurations is insufficient to meet the behaviors exhibited across the portfolio of applications. Most critical applications have extreme operational requirements that require specialized adjustments to operating environments.

2) Data Center Manager – Accommodating a proliferation of platforms makes it impossible to contain costs, manage complexity or maintain reliability, especially for those critical applications.

3) Business Executive – Applications cost too much to develop, run, and maintain. They cannot correlate growth to investment in IT.

Offering IT as a service requires a paradigm shift in technology, operational processes and thinking about how business demand – manifested by applications – affects the use of all data center resources. Enterprise Cloud Computing enables IT as a service and is the next phase in data center evolution to solve this spiraling dilemma. The question is how does business successfully operate this expensive investment? The solution lies with understanding workload characteristics fundamentals to tailor (but finite) solutions.

Tony is the Founder and CEO of Adaptivity. As Chairman and CEO, Tony leads the team and provides hands-on coaching, thought leadership and executive strategy support for our key clients and partners. He is an innovative IT executive, with an excellent track record in strategy, design, and the implementation of business-aligned enterprise technology platforms across large organizations. He most recently served as SVP and Chief Architect of Wachovia’s Corporate Investment Banking Technology Group, where his team designed, built, and implemented a leading-edge service-oriented architecture and utility computing infrastructure.

As the market for cloud storage continues to heat-up, numerous cloud storage providers have started to emerge. However, it is not clear if these providers have the required infrastructure components to deliver an enterprise-class service that is supported by service level agreements. In this presentation, Dr. Kermani explores this question and shares insights gained over nearly a decade of working with service providers and IT departments to deliver enterprise-class cloud storage services to their customers.

Moe Kermani is CEO and President of Bycast Inc. and has extensive experience with technology driven companies. Before joining Bycast in 2000, Moe was the Chief Scientist and Director of Research and Development for Sonigistix Corporation. Previously, Moe was involved in physics research at the TRIUMF Particle Physics Research Laboratory. Moe holds a M.Sc. and Ph.D. in physics from the University of British Columbia, and he has been awarded several US patents.

Managing petabytes of unstructured data in the cloud brings forth both challenges and great opportunities. However, to fully benefit from cloud computing, we cannot look at it as new technology, but rather as an extension of today's existing IT infrastructure. In this session, Mike Feinberg, Senior Vice President of EMC's Cloud Infrastructure Group will address the key advantages of extending your infrastructure into the cloud in order to cost effectively scale and meet the growing demands of your business. Join him as he shares customer experiences and discusses new cloud business models for today's enterprises.

Mike Feinberg is Senior Vice President of the Cloud Infrastructure Group at EMC Corporation. With 2008 revenues of $14.9 billion and approximately 40,000 employees, EMC is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information.

Feinberg joined EMC to lead the Technology Ventures Group which was formed in May of 2006 with the objective of addressing emerging customer and technology trends and delivering products and solutions that will revolutionize existing IT paradigms. In February of 2008, EMC created a new division to focus on the emerging opportunities for cloud-based solutions and services.

Prior to joining EMC in May 2006, Feinberg served as Vice President and Chief Technology Officer of HP Storage, where he was responsible for strategy and technical direction. Before that, he was Executive Vice President and Chief Technology Officer of StorageApps, a network-based storage virtualization company. He has also held strategic roles for Morgan Stanley IT, including Vice President for Infrastructure Engineering. Feinberg started his career at IBM and Data General. He holds a Bachelors Degree in Math and Computer Science from Binghamton University and a Masters Engineering Degree in Computer Science from Cornell University.

There are tangible economic benefits and efficiencies to be gained from cloud computing. To realize those benefits, companies should consider specific criteria and develop a strategy for how to optimize their datacenters to gain efficiencies and significantly improve datacenter TCO. This session will be key for companies that are seeking ways to improve datacenter efficiencies, drive down costs, and maximize use of their datacenter resources. Delegates will learn more about what it takes to build a cloud environment and hear about real world customer examples of how companies are gaining significant benefits from optimizing their datacenters using innovative computing technologies.

Jason Waxman is the General Manager in Intel’s Data Center Group responsible for High Density Servers. His role includes a focus on blade servers, Internet datacenters and technology for future dense data center architecture. He is also responsible for Intel’s initiatives in Cloud Computing. Waxman holds executive positions in industry design efforts including the board of Blade.org and the Server System Infrastructure Forum. He has previously served as the director for Intel’s Xeon(TM) processor and chipset product lines and the related platform enabling and customer relationships, and has spent the last 11 years of his Intel career in Enterprise computing focused on server products and technologies involved in the introduction of over 12 new platforms.

This fast-moving industry Power Panel, which was moderated by Conference Chair Jeremy Geelan with Jonathan Bryce, CTO & Founder of The Rackspace Cloud, Barry X Lynn, Chairman & CEO of 3Tera, Inc., Irfan Khan, CTO of Sybase, Ken Gardner, executive chairmain for SOASTA, Rick German, Co-Founder, CEO, CTO of Stoneware, Inc., and Brian Clark, Vice President, Product Management at Objectivity

Cloud Computing, the long-held dream of computing as a utility, has the potential to transform a large part of the IT industry, making software even more attractive as a service and shaping the way IT hardware is designed and purchased. But if it is already a commercial reality, why does Richard Stallman call it "worse than stupidity"?

What, if any, are the new economic models enabled by Cloud Computing, and how can a service operator decide whether to move to the cloud or stay in a private datacenter? What changes should be made to the design of future applications software, infrastructure software, and hardware to match the needs and opportunities of Cloud Computing?

Jeremy Geelan, Conference Chair, discuesses all things Virtualization with John Keagy, CEO and Co-Founder of GoGrid, Rick German, Co-Founder, CEO, CTO of Stoneware, Inc., Mike Kavis, CTO of M-Dot Network, and Todd Ignasiak is Director of Product Management at Altor Networks.